PROJEKT BERGGASSE 19

A contemporary interior concept for a historical client
an exhibition by Alice Stori Liechtenstein and Johanna Pichlbauer commissioned by 74th Arts

Conscious of how furniture and interiors reflect a period and a state of mind, we have selected a number of contemporary pieces by Austrian and international designers to inspire a new reading of Freud and his oeuvre.

We chose the furniture and decorative objects intuitively, guided by their inherent ambiguity as objects and the diverse narratives they encapsulate. Whether rooted in historical context, echoing Freudian principles, or evoking a subtle resonance with his work, every piece invites a deeper exploration through psychoanalysis.

Against the backdrop of Freud's office, steeped in symbolism and meaning, these chosen pieces serve as catalysts for inspiration and critique. Whether one idolises Freud like Hilda Doolittle or sees him, his work, and ultimately his interior choices as a product of his time, they are a fascinating thread in the rich narrative texture of Vienna and thus worth examining through the lens of contemporary art and design.


Foto: Philipp Podesser for 74th Arts
“In the heart of Vienna, nestled within the grandeur of Berggasse 19, lies the sanctum of the mind, the inner sanctum of Sigmund Freud. Stepping into his study is like stepping into the labyrinth of the human psyche itself. The room is an embodiment of both chaos and order, a reflection of Freud's relentless quest to unravel the mysteries of the unconscious. […] In this hallowed space, Freud sits, his penetrating gaze fixed upon the mysteries of the human soul. His study is not merely a room, but a temple of the mind, a place where the boundaries between reality and illusion blur, and the true nature of existence is laid bare.”

from H.D. (Hilda Doolittle)
"Tribute to Freud”, 1956







©Johanna Pichlbauer